Transparent pricing. No surprises.
Every engagement starts with a free audit. We figure out why your clinic is invisible online, show you what's costing you patients, and build a plan to fix it. Here's what it costs to implement.
It starts with a free audit worth $5,000-$10,000
Before we quote a single dollar, we do the work. A full SEO & AI discoverability audit of your clinic's online presence -- delivered as a custom-branded report you keep regardless of next steps.
Executive Summary
What's working, what's not, and the five highest-impact priorities. Written in plain English, not SEO jargon. Framed in terms of patients, revenue, and growth.
Health Scores
Six scored categories: Technical SEO, On-Page SEO, Content, Schema, AI Discoverability, and Earned Visibility. Color-coded so you can see gaps at a glance.
Critical Issue
The single biggest problem costing you patients right now. What it is, why it matters, exactly how to fix it, and how long the fix takes.
Technical SEO Issues
Every technical issue ranked by severity. Broken pages, missing tags, speed problems, crawl errors. Each one with a fix and a time estimate.
Meta Tags & Open Graph
Your search listing is the first thing pet owners see. We audit every title tag and meta description, and write new ones optimized for clicks and conversions.
Schema Markup Package
Copy-paste-ready structured data code for your clinic: LocalBusiness, Service, FAQ, reviews, and more. This is what makes Google and AI systems understand what you offer.
Content Strategy
What content you have, what's missing, and exactly what to create next. Blog topics, FAQ content, comparison pages, and use-case content mapped to the searches pet owners actually make.
Keyword Strategy
4-6 keyword pillars with primary and supporting terms, mapped to specific pages on your site. We show you the exact searches to target and how to organize your content around them.
Competitor Analysis
Who you're competing against in search, what they do well, where they're weak, and exactly where you can win. Your real competitive advantage spelled out clearly.
AI Discoverability
Does ChatGPT, Perplexity, or Google AI recommend your clinic? We test it, show you the results, and provide the exact structured data and content changes to get you cited.
Earned Visibility Audit
Your review profiles, directory listings, press coverage, and roundup appearances. We audit every third-party platform AI trusts and show you where you're missing vs. where competitors appear.
Robots.txt & Crawl Setup
Are AI crawlers allowed to read your site? Most aren't set up correctly. We provide the exact file configuration so Google, ChatGPT, and Perplexity can access and cite your content.
Site Architecture
How your pages should be organized for both users and search engines. Broken links, orphan pages, redirect opportunities, and a clean recommended site structure.
90-Day Roadmap
A phased implementation plan: Week 1 emergency fixes, Weeks 2-3 schema and structure, Weeks 4-6 content, Weeks 7-12 growth. Every task with a time estimate, priority level, and projected impact.
Custom Proposal Included
Every audit includes a custom proposal with two implementation options, monthly retainer pricing, and projected ROI -- all based on the specific findings in your audit. No generic packages.
Typical value: $5,000-$10,000. Yours free with no obligation.
Step 2: Fix what's broken
One-time implementation to build the foundation. Schema markup, meta optimization, technical fixes, content creation, and AI discoverability infrastructure.
Essential
One-time, delivered in 2-3 weeks
- Full schema markup package (Organization, Service, FAQ, BreadcrumbList)
- Meta descriptions and title tags for all pages
- Google Business Profile optimization
- robots.txt with AI crawler directives
- llms.txt for AI discoverability
- Technical SEO fixes (canonicals, sitemaps, page speed)
- Review generation system setup
Complete Foundation
One-time, delivered in 4-6 weeks
- Everything in Essential
- Content strategy and 6 SEO blog posts
- FAQ sections with schema on every service page
- Internal linking architecture
- Competitor content gap analysis
- AI discoverability infrastructure from day one
- Image alt text audit and optimization
Step 3: Keep growing
Ongoing optimization, content creation, and monitoring so your clinic keeps climbing -- not just holds position.
Monthly SEO & AI Retainer
- 2-4 SEO blog posts per month
- Schema updates on new content
- Google Business Profile management
- Review monitoring and response support
- AI citation tracking (ChatGPT, Perplexity, Google AI)
- Keyword ranking reports (100+ terms)
- Monthly performance report
- Monthly strategy call
Need a new website?
If your current site is outdated, slow, or built on a platform that limits your SEO potential, we build custom, fast, fully-optimized websites designed for veterinary clinics. The website build is separate from the SEO implementation.
Custom Website Build
Delivered in 3-6 weeks depending on scope
- Custom design, mobile-first
- Sub-1-second page loads
- 95+ PageSpeed score
- Schema markup on every page
- AI discoverability built in from day one
- SEO-optimized structure and URLs
- Blog with Article schema
- Service pages with FAQ schema
- Contact forms and call tracking ready
- No WordPress, no plugins, no bloat
Why we rebuild: If your current site is on WordPress with Elementor, Wix, or Squarespace, it's likely slow, bloated with plugins, and limiting what SEO can achieve. A custom build removes the ceiling. The audit will tell us whether your current site can be optimized or needs to be replaced.
The other 85%
85% of AI citations come from what other people say about you -- not your own website. Earned media campaigns build the third-party presence that gets you recommended.
Earned Media Campaign
One-time campaign
- AI baseline audit (ChatGPT, Perplexity, Google AI screenshots)
- Review platform setup and optimization (GBP, Yelp, Facebook, veterinary directories)
- Local listicle infiltration (pitch to 10-15 existing roundup articles)
- Reddit and community monitoring setup
- Local press pitch package (3-5 story angles)
- YouTube channel setup with first 5 video briefs
- Measurement framework
Monthly Earned Media Retainer
Ongoing earned visibility
- Ongoing listicle monitoring and pitching
- Review generation system -- scripts, QR codes, 30-day campaigns
- Community engagement strategy
- Monthly AI citation tracking (before/after screenshots)
- Press opportunity identification
Pricing questions
Why does the free audit cost $0?
Because the audit is how we demonstrate what we do. It's a real, comprehensive analysis of your clinic's online presence -- not a generic template. You keep it regardless of whether you hire us. If it's useful enough, you'll want to work together. If not, you still walk away with actionable insights.
What determines where I fall in the price range?
Scope. A single-location clinic with a basic website is on the lower end. A multi-location practice needing content creation, Local Service Ads, and earned media is on the higher end. The audit tells us exactly what you need -- no guesswork, no padding.
Do I need the one-time implementation AND a retainer?
The one-time implementation fixes your foundation -- schema, technical SEO, GBP, AI infrastructure. The retainer keeps you growing with content, monitoring, and ongoing optimization. Most clinics start with the implementation and add the retainer after 30-60 days once they see the foundation working.
What's "earned media" and do I need it?
Earned media is your presence on third-party sites -- review platforms, "best vet" listicles, local press, community forums. AI systems like ChatGPT and Perplexity pull 85% of their recommendations from these sources, not from your website. If you want AI to recommend your clinic, earned media is where the leverage is.
It starts with the audit
We don't sell you a package before we understand your clinic. Request a free SEO and AI discoverability audit, and we'll show you exactly where you stand, what it's costing you, and what to fix first.
Request Your Free Audit